Global Business Management and Marketing Professor
Senior Lecturer and Professor of Management and Marketing
619-389-8636
Primary teaching duties include various subjects in Management and Marketing courses, with significant experience instructing Human Resources Management and Communications subjects, as well as some teaching in Economics, Accounting, Finance, and Business English when needed.
Core specialization includes undergrad and grad business degree program curriculum design, revision, and development. Supplemental specializations in graduate supervision at the Master and Doctorate levels for thesis and dissertation advising, as well as course textbook authorship for subjects such as Operations Management, Business Communications, and more.
Skilled in diverse classroom instruction for varying levels of nationalities, comprehension, and English fluency utilizing multiplatform learning environments including face-to-face (on-campus/on-site), hybrid, asynchronous, hyflex, etc., and Learning Management System (LMS) dashboards including Canvas, Blackboard, iCan, Moodle, etc.
Expertise
Courses Instructed
Business English I, II, III (BBA / BSc / BA)
Business Ethics
Business Law I
Business Writing III (BBA)
Consumer Behavior
Contemporary Human Resources Strategies
Critical Management
Employment Law
Fundamentals of Business
Fundamentals of Human Relations
Global Strategic Management
Global Supply Chain Management
HR Development
HRM (DBA)
HRM for Multinationals
Human Resources Management
Labor Relations Management
International Business ManagementInternational Management
International Marketing
International Marketing Management
Introduction to Business
Introduction to Marketing
Management (DBA)
Management Communication
Managerial Strategies
Marketing Management
Marketing Research
Organizational Behavior
Operations Management
Operations and Logistics Management
Planning and Development (Ph.D.)
Principles of Advertising
Principles of Advertising & Promotions
Principles of Finance
Principles of Management
Principles of Marketing
Recruitment (Ph.D.)
Small Business Organization & Management
Strategic Management
Graduate Supervising
DOCTORAL PROGRAMS OF STUDY:
Doctor of Business Administration (DBA)
Doctorate of Philosophy (Ph.D.); Project Management
Doctorate of Management
Doctor of Law
Doctorate of Political Economy
Doctorate of Finance
Doctorate of Economics
Doctorate of Political Economy
* 41 Candidates Total = 33 Successful Graduates
MASTER PROGRAMS OF STUDY:
Master of Business Administration (MBA)
* 15 Candidates Total = All 15 Successful Graduates
List of Research Publications
PUBLICATIONS VIA RANKED JOURNALS, BLOGS, & CONFERENCES:
Alvez, J., & Carter J. L. (2022). Monte do Pasto: Building an international competitive sustainable beef brand, from farm to fork. CESL Asia and City University of Macau. Pre-print DOI: 10.13140/RG.2.2.30296.98568
Carter, J. L. (2022). Brand perception of Chinese tertiary learning institutions influencing student enrollment in the post-Covid 19 digital era. LIGS University, First Class Graduate Conference <online>. https://we.tl/t-D3UJ2oXRHF. DOI: http://dx.doi.org/10.13140/RG.2.2.23598.23365
Carter, J. L. (2021). Digital Marketing Education Brand Management for Organizational Strategizing in the present- & post-Covid-19 Era. South Asian Journal of Marketing & Management Research (SAJMMR), 11(11), 64-75. http://dx.doi.org/10.13140/RG.2.2.12305.56167, and https://saarj.com/wp-content/uploads/paper/SAJMMR/2021/FULL-PDF/SAJMMR-NOVEMBER- 2021/11.11,%20Dr.%20Jason%20Lee%20Carter.pdf
Carter, J. L. (2021). Comparative Analysis of Integrated Marketing Communications Curriculum mid- and post-Covid 19: An “East-meets-West” Examination of Integrated Marketing Communications Revision and Development Efforts. In Kosmaly, P. J., Kumar, S. & Lindauer, R. (Eds.). (2021). Digital Data-Driven Economy (pp. 38-68). LIGS University. ISBN: 9780999663998. https://buff.ly/3zFCrC5
Ho, K. Y., Chu, C. W., & Carter, J. L. (2021, August 1). Postgraduate Student Satisfaction of Program Experience on Tertiary Education Institutional Planning in the Covid-19 Higher Education Competitive Environment. Blog, LIGS University. https://www.ligsuniversity.com/en/blogpost/postgraduate-student-satisfaction-of-program-experience-on-tertiary-education-institutional-planning-in-the-covid-19-higher-education-competitive-environment
Carter, J. L. (2021, September 13). Examination of Technical and Soft Skills Needs in Recruitment Decisions by Business Leaders in the Greater Bay Area: Guideposts for Business Curriculum Revision and Development Efforts: An analysis of recruitment decisions by Greater Bay Area Business Leaders of Skillsets for Curriculum Revision and Development. Blog, LIGS University. https://www.ligsuniversity.com/en/blogpost/examination-of-technical-and-soft-skills-needs-in-recruitment-decisions-by-business-leaders-in-the-greater-bay-area-guideposts-for-business-curriculum-revision-and-development-efforts
Carter, J. L., & Wu, X. (2020). An examination of the rational model in business education in the Greater Bay Area (Guangdong, Hong Kong, and Macau) for curriculum revision and development aimed at improving graduates’ employability potential. Asian Journal of University Education, 16(2), 141-165. https://doi.org/10.24191/ajue.v16i2.9153
Carter, J. L. (2017). Geocentralization and Thainess: Analysis and instruction methodology design of the business administration curriculum in Thailand. International Journal of Comparative Education and Development, 19(4), 150-176. https://doi.org/10.1108/IJCED-04-2017-0002
Carter, J. L. (2016). Marketing curriculum preparedness for Thailand: Comparing research for marketing curriculum in colleges and universities for higher education institutions in Thailand. Asia Pacific Journal of Marketing and Logistics, 28(5), 1015-1030. https://doi.org/10.1108/APJML-09-2015-0148
Carter, J. L. (2015). Progressive educational development in Thailand. Comparative Perspectives: International Education Journal, 14(3), 32-46. https://openjournals.library.sydney.edu.au/index.php/IEJ/article/view/8262/10216
Carter, J. L. (2014). Quality control & validity in testing for NUIC. Naresuan University Journal of Community Development Research (Humanities and Social Sciences), 7(2), 92-99. http://www.journal.nu.ac.th/index.php/JCDR/article/view/750
Carter, J. L. (2013). Culture Shock – Globalization – Effective Solutions for Language Education in the Hospitality Industry. Dusit Thani College International Academic Journal, 1, 13-34, ISSN: 1906-070X.
DOCTORAL (DBA) DISSERTATIONS:
Carter, J. L. (2021). Brand perception of Chinese tertiary learning institutions influencing student enrollment in the post-Covid 19 digital era. LIGS University, Honolulu, HI. Pre-print DOI: http://dx.doi.org/10.13140/RG.2.2.23598.23365
Carter, J. L. (2016). Geocentralization: Designing adaptive geocentric business management curriculum for adult learning institutions in Thailand. SMC University, Zug, Switzerland. Pre-print DOI: http://dx.doi.org/10.13140/RG.2.2.13531.90400
COURSE TEXTBOOK AND GUIDES/MANUALS AUTHORSHIP:
Carter, J. L. (2025). Fundamental Operations Management. University of Science and Arts of Oklahoma (USAO). ASIN: B0FVNWHRC5; ASIN: B0FVP94JJN.
Carter, J. L. (2022). Academic Papers Formatting for Non-Native English Speakers: Guidelines for Essays, Reports, Theses, and Dissertations for International Standards and APA Compliance. Open-source/free publication; ©no: TXu002323543.
Carter, J. L. (2016). Diplomatic Communication for Business Managers. Naresuan University, 2015-2016 academic year.
Carter, J. L. (2015). Accounting Comprehension for Business Managers. Naresuan University, 2015-2016 academic year.
Carter, J. L. (2014). Contemporary World Affairs. Dusit Thani College, 2013-2014 academic year.
Carter, J. L. (2013). Business English for the Hospitality Industry. Dusit Thani College, 2013-2014 academic year.
Carter, J. L. (2013). Advanced English Composition. Dusit Thani College, 2013-2014 academic year.
Carter, J. L. (2012). Principles of Communication. Dusit Thani College, 2012-2013 academic year.